Books
Writing that
does real work.
Five books across twenty years — from community research to philosophy, from radio studies to the craft of podcasting. All published under Baird Media Publishing.
Life is hard. It was always going to be. And the more you fight that fact, the worse it gets.
Fcked from the Start is a sharp, funny, and disarmingly honest guide to the one thing most self-help books are too polite to say out loud: suffering isn't a glitch. It's the default setting. The question isn't how to fix it — it's how to stop making it worse.
Written in a distinctly South African voice, this secular memoir-meets-philosophy cuts through the inspirational noise and gets to the uncomfortable truth: most of your pain isn't coming from life. It's coming from what you want life to be. Drawing on ancient wisdom without the incense or the jargon, Hendrik walks you through the nature of suffering, the illusion of a fixed self, and a practical, no-nonsense path through it all. Not around it. Through it.
Twenty chapters. A few hard truths. One long exhale.
Reserve a CopyThe follow-up to Become a Podmaster — going deeper into vocal performance, audio storytelling craft, and the science behind what makes a podcast voice compelling. For podcasters who have the basics and want to master the subtleties.
The comprehensive guide to podcasting — from concept to launch, production to growth. Built on years of training independent creators and producing professional series, this is the book that accompanies the Podmaster Academy methodology. Winner of a Bronze Award at the South African Podcast Awards 2024.
How to save time and multiply reach by repurposing a single podcast into a complete content marketing campaign. A practical guide for business owners and content creators who want more output from less effort — built around the Baird Media batch recording methodology.
An academic contribution to the study of online radio in South Africa, co-authored with Franz Krüger. Published in Radio, Public Life and Citizen Participation in South Africa, edited by Sarah Chiumbu and Gilbert Motsaathebe. Routledge, Oxon.
A formal community research report produced for and published by UNISA, Pretoria, documenting the outcomes of a research project on same-sex sexuality in the North West Province. An early example of practitioner-led research embedded within community advocacy.
All titles published under Baird Media Publishing, Pretoria. Visit the publishing imprint for full catalogue, bulk orders, and rights enquiries.