South Africa's Premier Podcast Production Company
Baird Media is a podcast production company based in South Africa, creating branded podcasts, audio dramas, and documentary series for businesses and creators worldwide — audio and video, start to finish.
Free 15-minute call. No obligation.
As a South African podcast production company, we do two things exceptionally well.
For brands, businesses, and media companies who want it done properly. Branded content, interviews, audio dramas, documentaries — audio, video, or both. You bring the story. We handle everything from strategy and scripting to final mix and distribution.
Explore Production →The Podmaster™ Academy gives you the skills, confidence, and community to build a show that actually works — from your first episode to a growing, monetised audience.
Explore the Academy →From award-winning audio drama to branded series, our original shows are proof of what's possible when production is done right.
Explore Our Work →Podcasting isn't just content. It's connection. A well-crafted show builds authority, trust, and long-term audience loyalty.
Put real voices and real stories behind your organisation — the kind of connection no billboard or banner ad can create.
People skip ads but they finish stories. A show that entertains or informs earns attention that paid media can't buy.
Consistent, expert content positions your brand as the go-to voice in your sector — long before a prospect ever picks up the phone.
One recording becomes a video, a blog post, social clips, audiograms, and newsletter content — assets that keep working long after the episode drops.
Unlike a social post that disappears in 48 hours, a well-produced podcast episode keeps finding new listeners for months and years after it publishes.
Most organisations create content the hard way — something new for every platform, every week, with no coherent strategy behind it. We do the opposite.
We meticulously plan the series — strategy, scripting, guest selection, and rehearsal. Nothing goes to record until it's ready.
Your entire season recorded in focused sessions. Less disruption to your organisation, more consistency in your content.
Audio, video, transcripts, articles, graphics, social posts — all produced from a single recording.
Each season has a theme, an audience strategy, and a publishing schedule. Intentional, not reactive.
You provide the conversations. We deliver the finished product, ready to publish across every platform.
Every deliverable is identical across all three packages. The only variable is how many cameras are in the room.
| Audio | Video ★ Most Popular | Full | |
|---|---|---|---|
| Rate per finished minute | R1,000 | R1,250 | R1,500 |
| Camera setup | 1 static ISO | 3 ISO cameras | 3 ISO cameras |
| Primary deliverable | MP3 + WAV | Fully edited MP4 | MP3 + WAV + MP4 |
| Clip format | Audiogram | Video reel | Audiogram + reel |
| Transcript + show notes | ✓ | ✓ | ✓ |
| Long-form article | ✓ | ✓ | ✓ |
| Social posts ×3 | ✓ | ✓ | ✓ |
| Distribution — all platforms | ✓ | ✓ | ✓ |
| Season trailer | ✓ | ✓ | ✓ |
| Brand kit + intro/outro | ✓ | ✓ | ✓ |
Minimum engagement: 6 episodes × 15 minutes. No VAT charged — Baird Media is not VAT-registered. Prices valid for 14 days from quotation.
I am incredibly proud of the finished product, immensely grateful to Hendrik and Ethan for sharing their expertise, and deeply moved by how every actor brought to life the real people from my past. To anyone with a story to tell, whether individuals or corporations, I can wholeheartedly recommend Baird Media as your production company.
The big aha was that you can actually really make a podcast part of your business brand and your business signature.
Hendrik and Ethan really know what they're doing, and they put in the time to understand each show. You'd be silly not to take the opportunity.
Tell us about your show. We'll tell you exactly what it will take to produce it properly.
See If We're the Right Fit Calculate First →From award-winning audio drama to branded series — proof of what's possible when production is done right.
Karoo dust. Too many ghosts. And a silence that won't stay buried. A new South African audio drama.
Listen Now →
South Africa's first audio drama podcast. Writers Guild Muse Award — Best New Media Script 2024.
Listen Now →
Podcasting insights and mentorship. Award-winning education podcast from Baird Media.
Listen Now →The multi-award-winning father-and-son duo behind Baird Media. Ethan and Hendrik Baird bring over 50 years of combined experience across the arts, media, and creative industries — from stage to studio, page to podcast. For every production we assemble a dedicated team of specialists — sound engineers, camera operators, editors, and writers — all working under the leadership of an Executive Producer.
Your podcast deserves expert hands. Backed by decades of experience, multiple industry awards, and professional qualifications, we build shows designed to grow your brand, connect with your audience, and rise above the noise — in audio, video, or both.
Baird Media is a media production company. We focus on podcasting because it is the most accessible, highest-ROI format for thought leadership and content repurposing right now — and because our methodology delivers exceptional results consistently.
Hendrik holds a Masters in Media and Journalism from Wits University. Ethan is a three-time Telkom Radio Award winner for production.
Everything you need to know about working with Baird Media — before you pick up the phone.
How war, oil, and tariffs are hitting South African podcasters right now — and what to do about it.
Read on Substack →Get in touch today and let's build something your audience will actually listen to.
See If We're the Right Fit podcast@baird.media